the Desk of:
Dear Business Owner,
Companies say this over and over again, and we’ve found the same with our experience:
"Webinars have become the most powerful marketing channel for acquiring customers."
And it doesn't necessarily have to be a live webinar either. Webinar
replays are just as powerful simply because they combine the elements
of video and engagement, allowing you to showcase your products and
services right in front of the eyes of your prospect.
If done right, they can prove extremely useful and convert skeptical prospects into loyal customers.
Of course, up until this point you may have bought access to a powerful
webinar software and you have the ability to run webinars - but now
How do you get people to sign up for your webinar?
Typically, most people use the standard or default webinar landing
pages that come with the platform. However, that's a major mistake.
Why? Simply because most webinar platforms do not specialize in sales
copy or converting prospects. Rather, they use standard copy that
simply doesn't convert.
So, if you really want to convert your prospects into customers, you must create your own landing pages and your own sales copy.
Webinar Lead Pro
9 Part Video Course
Here's a breakdown of this 9 part video series in
Video #1 - Introduction
Before we jump into the video
course, we are going to get you into the right mindset. Next, you will
be given a quick video overview so you know exactly what to expect, and
you’ll be able to implement everything at a much faster rate. And
then we will discuss the basics of what you need to get started.
Video #2 - Before the Sales Copy
Before we discuss sales copy you
need to get a list of what you have. This way, when we begin the
process of creating the sales copy, you already have a head start. We
will discuss landing page creation options and other elements that will
help you increase your conversions.
Video #3 - Benefits
Before we look at the headline and
other sales copy elements, we want to take a bottom-to-top approach
rather than the other way around that is typically taught. As such, in
this particular video we will be discussing benefits and why it's
important to start with these first before we look at the headline.
Video #4 - Headlines / Sub-Headlines
After you create a list of the top benefits, it's time to talk about how to create your headlines and sub-headlines.
Video #5 - Freebies
One way to
get people to sign up for your webinar is by giving away something of
value for free. Not just anything for free, but something that they
would really want. We will discuss this further in this particular
Video #6 - Curiosity
In this video we will discuss
elements that will help build curiosity of what's on the other side.
These elements can include media such as videos or images. But the big
question is, should you use videos or should you not? There’s more on
that in this video.
Video #7 - Scarcity
It's been proven that if you don't
get somebody to sign up at that very instant, they will forget about
you. And the majority of the time this is because people are busy, and
if they don't take action at that very moment they never will. So what
kind of scarcity elements can you include in your page that will help
you get sign-ups right away?
Video #8 - Compliance
Before you promote your landing page
with any type of paid advertising such as Google ads or even Facebook
ads, you need to make sure that your pages are compliant. For example,
you will need to have proper legal pages. This video will lay out
everything you need.
Video #9 - Inside the Webinar Funnel
moment in time we have covered the majority of the course. As a bonus
we want to show you the layout in my map of what is inside your webinar
funnel. We will not go into great depth, but you'll be given a quick
overview of the pages that you need in order to be successful so you
can get started without any delay.
Grab this video course now so you can start converting more webinar prospects into loyal customers!
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